I am willing to discuss possible supervision with candidates interested in sacred consumption, investigating the relationship between religion and marketplace structures and religious and secular pilgrimage.

I am interested in the area of consumer behaviour, and teach many of the CB courses here at LUMS marketing department. My research interests equally lie within the realm of consumer behaviour, specifically the area of sacred consumption, whereby I investigate the complex relationship between religious and marketplace structures. My current research projects investigate religious consumptive behaviours within the context of pilgrimage.

MKTG101: Introduction to Marketing (Consumer Behaviour)

MKTG225: Consumer Behaviour

MBA 502: Marketing (Consumer Behaviour)

PhD in Marketing (University of Strathclyde, Glasgow)

MRes in Business (University of Strathclyde, Glasgow)

BA (Hons) International Business and Modern Languages (University of Strathclyde, Glasgow)

2009-2013: ESRC (1+3) Studentship (MRes and PhD)

June 2016-September 2017: LUMS Pump Priming Funding to investigate illness and disability access barriers to the touristic marketplace.