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A media symbolism perspective on the choice of social sharing technologies

Research output: Contribution to journalJournal article

E-pub ahead of print
<mark>Journal publication date</mark>10/03/2018
<mark>Journal</mark>Electronic Commerce Research and Applications
<mark>State</mark>E-pub ahead of print
Early online date10/03/18
<mark>Original language</mark>English


The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.

Bibliographic note

This is the author’s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, ??, ?, 2018 DOI: 10.1016/j.elerap.2018.03.001