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  • A media symbolism perspective on the choice of social sharing technologies

    Rights statement: This is the author’s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, 29, 2018 DOI: 10.1016/j.elerap.2018.03.001

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A media symbolism perspective on the choice of social sharing technologies

Research output: Contribution to journalJournal articlepeer-review

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A media symbolism perspective on the choice of social sharing technologies. / Liu, Yi; Tan, Chuan Hoo; Sutanto, Juliana.

In: Electronic Commerce Research and Applications, Vol. 29, 05.2018, p. 19-29.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Liu, Y, Tan, CH & Sutanto, J 2018, 'A media symbolism perspective on the choice of social sharing technologies', Electronic Commerce Research and Applications, vol. 29, pp. 19-29. https://doi.org/10.1016/j.elerap.2018.03.001

APA

Vancouver

Author

Liu, Yi ; Tan, Chuan Hoo ; Sutanto, Juliana. / A media symbolism perspective on the choice of social sharing technologies. In: Electronic Commerce Research and Applications. 2018 ; Vol. 29. pp. 19-29.

Bibtex

@article{7ae79849a40f42bf9a011d7d96cd8413,
title = "A media symbolism perspective on the choice of social sharing technologies",
abstract = "The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.",
keywords = "Social sharing technology, Media choice, Media symbolism, Secondary data, Focus group",
author = "Yi Liu and Tan, {Chuan Hoo} and Juliana Sutanto",
note = "This is the author{\textquoteright}s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, 29, 2018 DOI: 10.1016/j.elerap.2018.03.001",
year = "2018",
month = may,
doi = "10.1016/j.elerap.2018.03.001",
language = "English",
volume = "29",
pages = "19--29",
journal = "Electronic Commerce Research and Applications",
issn = "1567-4223",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - A media symbolism perspective on the choice of social sharing technologies

AU - Liu, Yi

AU - Tan, Chuan Hoo

AU - Sutanto, Juliana

N1 - This is the author’s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, 29, 2018 DOI: 10.1016/j.elerap.2018.03.001

PY - 2018/5

Y1 - 2018/5

N2 - The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.

AB - The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.

KW - Social sharing technology

KW - Media choice

KW - Media symbolism

KW - Secondary data

KW - Focus group

U2 - 10.1016/j.elerap.2018.03.001

DO - 10.1016/j.elerap.2018.03.001

M3 - Journal article

VL - 29

SP - 19

EP - 29

JO - Electronic Commerce Research and Applications

JF - Electronic Commerce Research and Applications

SN - 1567-4223

ER -