Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 2016 |
---|---|
<mark>Journal</mark> | Journal of Marketing Management |
Issue number | 9-10 |
Volume | 32 |
Number of pages | 18 |
Pages (from-to) | 926-943 |
Publication Status | Published |
Early online date | 13/06/16 |
<mark>Original language</mark> | English |