Research output: Contribution to Journal/Magazine › Journal article › peer-review
Marketplace orchestration of taste : insights from the Bridgewater Hall. / Skandalis, Alexandros; Banister, Emma; Byrom, John.
In: Journal of Marketing Management, Vol. 32, No. 9-10, 2016, p. 926-943.Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Marketplace orchestration of taste
T2 - insights from the Bridgewater Hall
AU - Skandalis, Alexandros
AU - Banister, Emma
AU - Byrom, John
PY - 2016
Y1 - 2016
N2 - The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.
AB - The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.
KW - Classical music
KW - consumer culture theory
KW - experiential consumption
KW - place
KW - taste
KW - concert halls
M3 - Journal article
VL - 32
SP - 926
EP - 943
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 9-10
ER -