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Marketplace orchestration of taste: insights from the Bridgewater Hall

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

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Marketplace orchestration of taste: insights from the Bridgewater Hall. / Skandalis, Alexandros; Banister, Emma; Byrom, John.
In: Journal of Marketing Management, Vol. 32, No. 9-10, 2016, p. 926-943.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Skandalis, A, Banister, E & Byrom, J 2016, 'Marketplace orchestration of taste: insights from the Bridgewater Hall', Journal of Marketing Management, vol. 32, no. 9-10, pp. 926-943.

APA

Skandalis, A., Banister, E., & Byrom, J. (2016). Marketplace orchestration of taste: insights from the Bridgewater Hall. Journal of Marketing Management, 32(9-10), 926-943.

Vancouver

Skandalis A, Banister E, Byrom J. Marketplace orchestration of taste: insights from the Bridgewater Hall. Journal of Marketing Management. 2016;32(9-10):926-943. Epub 2016 Jun 13.

Author

Skandalis, Alexandros ; Banister, Emma ; Byrom, John. / Marketplace orchestration of taste : insights from the Bridgewater Hall. In: Journal of Marketing Management. 2016 ; Vol. 32, No. 9-10. pp. 926-943.

Bibtex

@article{8727f242ebb74421bcba784910848dd1,
title = "Marketplace orchestration of taste: insights from the Bridgewater Hall",
abstract = "The aim of this paper is to explore how a concert hall can orchestrate and shape individuals{\textquoteright} classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.",
keywords = "Classical music, consumer culture theory, experiential consumption, place, taste, concert halls",
author = "Alexandros Skandalis and Emma Banister and John Byrom",
year = "2016",
language = "English",
volume = "32",
pages = "926--943",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "9-10",

}

RIS

TY - JOUR

T1 - Marketplace orchestration of taste

T2 - insights from the Bridgewater Hall

AU - Skandalis, Alexandros

AU - Banister, Emma

AU - Byrom, John

PY - 2016

Y1 - 2016

N2 - The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.

AB - The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.

KW - Classical music

KW - consumer culture theory

KW - experiential consumption

KW - place

KW - taste

KW - concert halls

M3 - Journal article

VL - 32

SP - 926

EP - 943

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 9-10

ER -