The functioning of a market has gained increasing research attention recently within the marketing discipline. Accordingly, markets are considered as constructs that are produced as a result of behaviours of multitude of actors. In the present study, we examine markets as socio-technical constructs in which a multitude of actors perform activities within relationships. We look at the healthcare sector and more specifically, the growing eHealth market. The purpose of the study is to examine how an organized effort of market actors shapes a nascent market through actions and artefacts. The paper discusses these concepts and elaborates them through an illustrative single case study encompassing a nascent eHealth market at two levels; macro (zooming out) and micro (zooming in) levels mediated by an organized effort of a multidisciplinary research project ‘Digital Health Revolution’. The challenges of organising and coordinating collective actions at these market levels are then discussed suggesting further research avenues.