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An organized effort to shape a nascent eHealth market: actions and artefacts

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Published
Publication date2015
<mark>Original language</mark>English
Event31st IMP Conference - University of Southern Denmark , Kolding, Denmark
Duration: 26/08/201526/09/2015

Conference

Conference31st IMP Conference
Country/TerritoryDenmark
CityKolding
Period26/08/1526/09/15

Abstract

The functioning of a market has gained increasing research attention recently within the marketing discipline. Accordingly, markets are considered as constructs that are produced as a result of behaviours of multitude of actors. In the present study, we examine markets as socio-technical constructs in which a multitude of actors perform activities within relationships. We look at the healthcare sector and more specifically, the growing eHealth market. The purpose of the study is to examine how an organized effort of market actors shapes a nascent market through actions and artefacts. The paper discusses these concepts and elaborates them through an illustrative single case study encompassing a nascent eHealth market at two levels; macro (zooming out) and micro (zooming in) levels mediated by an organized effort of a multidisciplinary research project ‘Digital Health Revolution’. The challenges of organising and coordinating collective actions at these market levels are then discussed suggesting further research avenues.