Dialect stereotypes are widespread. Birmingham English is perceived as ugly, Parisian French as
cultivated. In Switzerland, Bern and Thurgau Swiss German lie on opposite ends of the attractiveness spectrum. In the present study, we examined how Swiss German, French, and English listeners – the latter two being unfamiliar with the dialects – rated the phonetic aesthetics of these two Swiss German dialects. In a matched-guise design, listeners judged how pleasing stimuli read by a bidialectal speaker were. Results revealed that unfamiliar listeners did
not show a preference while familiar listeners strongly preferred Bern Swiss German. The
attractiveness of a dialect thus seems to be largely driven by the social attributes of its speakers and less so by its phonetic aesthetics. The realization of /r/ as apical or dorsal, however, strongly influenced preference judgments in familiar listeners