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Measuring brand image dimensionality: a cross-c...
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Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences
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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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Chapter
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Overview
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L Salciuviene
A Mockaitis
R Virvilaite
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Publication date
2006
Host publication
Intercultural Communication Competencies in Higher Management and Education
Place of Publication
Singapore
Publisher
Marshall Cavenish
Pages
337-352
Number of pages
16
ISBN (print)
9789812104618
<mark>Original language</mark>
English