Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. / Salciuviene, L; Mockaitis, A; Virvilaite, R.
Intercultural Communication Competencies in Higher Management and Education. Singapore: Marshall Cavenish, 2006. p. 337-352.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Salciuviene, L, Mockaitis, A & Virvilaite, R 2006, Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. in Intercultural Communication Competencies in Higher Management and Education. Marshall Cavenish, Singapore, pp. 337-352.

APA

Salciuviene, L., Mockaitis, A., & Virvilaite, R. (2006). Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. In Intercultural Communication Competencies in Higher Management and Education (pp. 337-352). Marshall Cavenish.

Vancouver

Salciuviene L, Mockaitis A, Virvilaite R. Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. In Intercultural Communication Competencies in Higher Management and Education. Singapore: Marshall Cavenish. 2006. p. 337-352

Author

Salciuviene, L ; Mockaitis, A ; Virvilaite, R. / Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. Intercultural Communication Competencies in Higher Management and Education. Singapore : Marshall Cavenish, 2006. pp. 337-352

Bibtex

@inbook{fb3e5f7077914a38b8c46dbb27f6c25d,

title = "Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences",

author = "L Salciuviene and A Mockaitis and R Virvilaite",

year = "2006",

language = "English",

isbn = "9789812104618",

pages = "337--352",

booktitle = "Intercultural Communication Competencies in Higher Management and Education",

publisher = "Marshall Cavenish",

}

RIS

TY - CHAP

T1 - Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences

AU - Salciuviene, L

AU - Mockaitis, A

AU - Virvilaite, R

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 9789812104618

SP - 337

EP - 352

BT - Intercultural Communication Competencies in Higher Management and Education

PB - Marshall Cavenish

CY - Singapore

ER -

Research