Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 28/07/2015, available online:http://www.tandfonline.com/10.1080/0267257X.2015.1068214
Accepted author manuscript, 632 KB, PDF document
Available under license: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 10/2015 |
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<mark>Journal</mark> | Journal of Marketing Management |
Issue number | 13-14 |
Volume | 31 |
Number of pages | 19 |
Pages (from-to) | 1383-1402 |
Publication Status | Published |
Early online date | 28/07/15 |
<mark>Original language</mark> | English |