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  • when people take action hopkinson & cronin.pd

    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 28/07/2015, available online:http://www.tandfonline.com/10.1080/0267257X.2015.1068214

    Accepted author manuscript, 632 KB, PDF document

    Available under license: CC BY: Creative Commons Attribution 4.0 International License

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"When people take action ...": mainstreaming malcontent and the role of the celebrity institutional entrepreneur

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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"When people take action ...": mainstreaming malcontent and the role of the celebrity institutional entrepreneur. / Hopkinson, Gillian; Cronin, James.
In: Journal of Marketing Management, Vol. 31, No. 13-14, 10.2015, p. 1383-1402.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hopkinson, G & Cronin, J 2015, '"When people take action ...": mainstreaming malcontent and the role of the celebrity institutional entrepreneur', Journal of Marketing Management, vol. 31, no. 13-14, pp. 1383-1402. https://doi.org/10.1080/0267257X.2015.1068214

APA

Hopkinson, G., & Cronin, J. (2015). "When people take action ...": mainstreaming malcontent and the role of the celebrity institutional entrepreneur. Journal of Marketing Management, 31(13-14), 1383-1402. https://doi.org/10.1080/0267257X.2015.1068214

Vancouver

Hopkinson G, Cronin J. "When people take action ...": mainstreaming malcontent and the role of the celebrity institutional entrepreneur. Journal of Marketing Management. 2015 Oct;31(13-14):1383-1402. Epub 2015 Jul 28. doi: 10.1080/0267257X.2015.1068214

Author

Hopkinson, Gillian ; Cronin, James. / "When people take action ..." : mainstreaming malcontent and the role of the celebrity institutional entrepreneur. In: Journal of Marketing Management. 2015 ; Vol. 31, No. 13-14. pp. 1383-1402.

Bibtex

@article{fe2ffe79568c40d49d06d84ddcc01264,
title = "{"}When people take action ...{"}: mainstreaming malcontent and the role of the celebrity institutional entrepreneur",
abstract = "As the challenges of sustainability intensify at a global level, it is becoming increasingly more important to encourage, support and promote the mainstream adoption of mindful and ecologically-viable consumption. Drawing on institutional theory and an interpretive investigation of Hugh Fearnley-Whittingstall{\textquoteright}s Fish Fight, we explore a relatively widespread phenomenon, the celebrity campaign. We consider how such campaigns galvanise mainstream malcontent by creating mythic plots; personalising adversaries; and framing issues to encourage articulation of malcontent. Though malcontent may be fleeting, we argue that this can set in motion institutional change towards sustainable production and consumption. Celebrity campaigns demonstrate the dynamic and interrelated character of consumer and industry groups in a way that might inform other change efforts.",
keywords = "Sustainability, mainstream consumers, activism , celebrity, institutional entrepreneurship, institutional theory",
author = "Gillian Hopkinson and James Cronin",
note = " This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 28/07/2015, available online:http://www.tandfonline.com/10.1080/0267257X.2015.1068214 ",
year = "2015",
month = oct,
doi = "10.1080/0267257X.2015.1068214",
language = "English",
volume = "31",
pages = "1383--1402",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "13-14",

}

RIS

TY - JOUR

T1 - "When people take action ..."

T2 - mainstreaming malcontent and the role of the celebrity institutional entrepreneur

AU - Hopkinson, Gillian

AU - Cronin, James

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 28/07/2015, available online:http://www.tandfonline.com/10.1080/0267257X.2015.1068214

PY - 2015/10

Y1 - 2015/10

N2 - As the challenges of sustainability intensify at a global level, it is becoming increasingly more important to encourage, support and promote the mainstream adoption of mindful and ecologically-viable consumption. Drawing on institutional theory and an interpretive investigation of Hugh Fearnley-Whittingstall’s Fish Fight, we explore a relatively widespread phenomenon, the celebrity campaign. We consider how such campaigns galvanise mainstream malcontent by creating mythic plots; personalising adversaries; and framing issues to encourage articulation of malcontent. Though malcontent may be fleeting, we argue that this can set in motion institutional change towards sustainable production and consumption. Celebrity campaigns demonstrate the dynamic and interrelated character of consumer and industry groups in a way that might inform other change efforts.

AB - As the challenges of sustainability intensify at a global level, it is becoming increasingly more important to encourage, support and promote the mainstream adoption of mindful and ecologically-viable consumption. Drawing on institutional theory and an interpretive investigation of Hugh Fearnley-Whittingstall’s Fish Fight, we explore a relatively widespread phenomenon, the celebrity campaign. We consider how such campaigns galvanise mainstream malcontent by creating mythic plots; personalising adversaries; and framing issues to encourage articulation of malcontent. Though malcontent may be fleeting, we argue that this can set in motion institutional change towards sustainable production and consumption. Celebrity campaigns demonstrate the dynamic and interrelated character of consumer and industry groups in a way that might inform other change efforts.

KW - Sustainability

KW - mainstream consumers

KW - activism

KW - celebrity

KW - institutional entrepreneurship

KW - institutional theory

U2 - 10.1080/0267257X.2015.1068214

DO - 10.1080/0267257X.2015.1068214

M3 - Journal article

VL - 31

SP - 1383

EP - 1402

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 13-14

ER -