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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014

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    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice

Research output: Contribution to journalJournal article

E-pub ahead of print
  • Melissa James
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<mark>Journal publication date</mark>11/05/2018
<mark>Journal</mark>Journal of Marketing for Higher Education
Number of pages15
Publication statusE-pub ahead of print
Early online date11/05/18
Original languageEnglish

Abstract

he purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that international recruiters encounter. This study finds that although national policy frameworks vary by country, the practice of international recruitment remains remarkably similar amongst the case study institutions. It further suggests that regardless of rankings, HEIs are facing commodification within the international student recruitment market. Furthermore, it suggests that institutions may improve their recruitment activity by addressing role clarity, improving coordination, differentiating their offerings, and ensuring flexibility to respond to market forces.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014