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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014

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A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice

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A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice. / James, Melissa.
In: Journal of Marketing for Higher Education, 11.05.2018.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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James M. A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice. Journal of Marketing for Higher Education. 2018 May 11. Epub 2018 May 11. doi: 10.1080/08841241.2018.1471014

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Bibtex

@article{9b86c5c7e1d746dfa851a5549242c50d,
title = "A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice",
abstract = "he purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that international recruiters encounter. This study finds that although national policy frameworks vary by country, the practice of international recruitment remains remarkably similar amongst the case study institutions. It further suggests that regardless of rankings, HEIs are facing commodification within the international student recruitment market. Furthermore, it suggests that institutions may improve their recruitment activity by addressing role clarity, improving coordination, differentiating their offerings, and ensuring flexibility to respond to market forces.",
keywords = "higher education, Marketing, international student recruitment",
author = "Melissa James",
note = "This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014",
year = "2018",
month = may,
day = "11",
doi = "10.1080/08841241.2018.1471014",
language = "English",
journal = "Journal of Marketing for Higher Education",
issn = "1540-7144",
publisher = "Routledge",

}

RIS

TY - JOUR

T1 - A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice

AU - James, Melissa

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014

PY - 2018/5/11

Y1 - 2018/5/11

N2 - he purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that international recruiters encounter. This study finds that although national policy frameworks vary by country, the practice of international recruitment remains remarkably similar amongst the case study institutions. It further suggests that regardless of rankings, HEIs are facing commodification within the international student recruitment market. Furthermore, it suggests that institutions may improve their recruitment activity by addressing role clarity, improving coordination, differentiating their offerings, and ensuring flexibility to respond to market forces.

AB - he purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that international recruiters encounter. This study finds that although national policy frameworks vary by country, the practice of international recruitment remains remarkably similar amongst the case study institutions. It further suggests that regardless of rankings, HEIs are facing commodification within the international student recruitment market. Furthermore, it suggests that institutions may improve their recruitment activity by addressing role clarity, improving coordination, differentiating their offerings, and ensuring flexibility to respond to market forces.

KW - higher education

KW - Marketing

KW - international student recruitment

U2 - 10.1080/08841241.2018.1471014

DO - 10.1080/08841241.2018.1471014

M3 - Journal article

JO - Journal of Marketing for Higher Education

JF - Journal of Marketing for Higher Education

SN - 1540-7144

ER -