Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014
Accepted author manuscript, 884 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
AU - James, Melissa
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014
PY - 2018/5/11
Y1 - 2018/5/11
N2 - he purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that international recruiters encounter. This study finds that although national policy frameworks vary by country, the practice of international recruitment remains remarkably similar amongst the case study institutions. It further suggests that regardless of rankings, HEIs are facing commodification within the international student recruitment market. Furthermore, it suggests that institutions may improve their recruitment activity by addressing role clarity, improving coordination, differentiating their offerings, and ensuring flexibility to respond to market forces.
AB - he purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that international recruiters encounter. This study finds that although national policy frameworks vary by country, the practice of international recruitment remains remarkably similar amongst the case study institutions. It further suggests that regardless of rankings, HEIs are facing commodification within the international student recruitment market. Furthermore, it suggests that institutions may improve their recruitment activity by addressing role clarity, improving coordination, differentiating their offerings, and ensuring flexibility to respond to market forces.
KW - higher education
KW - Marketing
KW - international student recruitment
U2 - 10.1080/08841241.2018.1471014
DO - 10.1080/08841241.2018.1471014
M3 - Journal article
JO - Journal of Marketing for Higher Education
JF - Journal of Marketing for Higher Education
SN - 1540-7144
ER -