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A meta-analysis of price change fairness perceptions

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<mark>Journal publication date</mark>03/2016
<mark>Journal</mark>International Journal of Research in Marketing
Issue number1
Volume33
Number of pages5
Pages (from-to)199-203
Publication statusPublished
Early online date19/11/15
Original languageEnglish

Abstract

The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.