Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - A meta-analysis of price change fairness perceptions
AU - Tarrahi, Farid
AU - Eisend, Martin
AU - Dost, Florian
PY - 2016/3
Y1 - 2016/3
N2 - The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.
AB - The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.
KW - Dual entitlement
KW - Price fairness
KW - Price change
KW - Price change motive
KW - Meta-analysis
U2 - 10.1016/j.ijresmar.2015.10.004
DO - 10.1016/j.ijresmar.2015.10.004
M3 - Journal article
VL - 33
SP - 199
EP - 203
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
SN - 0167-8116
IS - 1
ER -