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Advertising and Aggregate Consumption

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Published
Publication date1975
Host publicationAdvertising and Economic Behaviour
EditorsK. Cowling
Place of PublicationLondon
PublisherMacmillan
Number of pages0
ISBN (Print)0333176855
Original languageEnglish