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After taste: the power and prejudice of product appearance

Research output: Contribution to journalJournal article


Journal publication date03/2009
JournalThe Design Journal
Number of pages16
Original languageEnglish


This paper considers the meaning of taste in relation to convention, associations with cultural elitism, innovation and creativity, and aesthetic discrimination. This is followed by a discussion of the relationship of taste to 'design for sustainability'. Drawing on the work of authors such as Thackara and Chapman, it is demonstrated that diversity in taste can be accommodated and welcomed within this relatively new and developing area of design. A series of original, exploratory artefacts illustrate how these new directions can be manifested within a broader understanding of product design.