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After taste: the power and prejudice of product appearance

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>03/2009
<mark>Journal</mark>The Design Journal
Issue number1
Number of pages16
Pages (from-to)25–40
Publication StatusPublished
<mark>Original language</mark>English


This paper considers the meaning of taste in relation to convention, associations with cultural elitism, innovation and creativity, and aesthetic discrimination. This is followed by a discussion of the relationship of taste to 'design for sustainability'. Drawing on the work of authors such as Thackara and Chapman, it is demonstrated that diversity in taste can be accommodated and welcomed within this relatively new and developing area of design. A series of original, exploratory artefacts illustrate how these new directions can be manifested within a broader understanding of product design.