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Becoming culturpreneur: how the neoliberal ‘regime of truth’ affects and redefines artistic subject positions.

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Becoming culturpreneur: how the neoliberal ‘regime of truth’ affects and redefines artistic subject positions. / Loacker, Bernadette.
In: Culture and Organization, Vol. 19, No. 2, 2013, p. 124-145.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Loacker B. Becoming culturpreneur: how the neoliberal ‘regime of truth’ affects and redefines artistic subject positions. Culture and Organization. 2013;19(2):124-145. Epub 2012 Apr 3. doi: 10.1080/14759551.2011.644671

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Bibtex

@article{961c621f91f54543b10ab7f338b7ec46,
title = "Becoming culturpreneur: how the neoliberal {\textquoteleft}regime of truth{\textquoteright} affects and redefines artistic subject positions.",
abstract = "In relating to the politico-economic concept of {\textquoteleft}creative industries{\textquoteright}, the paper explores in what way the art field and its actors are discursively repositioned within {\textquoteleft}flexible cultural capitalism{\textquoteright}. Through empirical material from the independent Austrian theatre scene, the paper, moreover, illustrates how the {\textquoteleft}culturpreneurial{\textquoteright} transformation of the field affects the specific artistic practices, forms of organizing and conduct. In this regard, it will be shown that the artists{\textquoteright} modes of conduct are, at least to some extent, precarious: due to their ascetic and disciplined self-concept, artists seem to contribute, in parts, to their own marginalization as well as to the strengthening of certain {\textquoteleft}neoliberal orders{\textquoteright} and {\textquoteleft}culturpreneurial subject ideals{\textquoteright} of flexible capitalism – even though they are actually keen to resist current governmental technologies like the promotion of competition and market-determined assessment.",
keywords = "artisitc self-concepts, creative industries, governmentality, neoliberal subject ideals, precarization, theatre scene",
author = "Bernadette Loacker",
year = "2013",
doi = "10.1080/14759551.2011.644671",
language = "English",
volume = "19",
pages = "124--145",
journal = "Culture and Organization",
issn = "1475-9551",
publisher = "Routledge",
number = "2",

}

RIS

TY - JOUR

T1 - Becoming culturpreneur

T2 - how the neoliberal ‘regime of truth’ affects and redefines artistic subject positions.

AU - Loacker, Bernadette

PY - 2013

Y1 - 2013

N2 - In relating to the politico-economic concept of ‘creative industries’, the paper explores in what way the art field and its actors are discursively repositioned within ‘flexible cultural capitalism’. Through empirical material from the independent Austrian theatre scene, the paper, moreover, illustrates how the ‘culturpreneurial’ transformation of the field affects the specific artistic practices, forms of organizing and conduct. In this regard, it will be shown that the artists’ modes of conduct are, at least to some extent, precarious: due to their ascetic and disciplined self-concept, artists seem to contribute, in parts, to their own marginalization as well as to the strengthening of certain ‘neoliberal orders’ and ‘culturpreneurial subject ideals’ of flexible capitalism – even though they are actually keen to resist current governmental technologies like the promotion of competition and market-determined assessment.

AB - In relating to the politico-economic concept of ‘creative industries’, the paper explores in what way the art field and its actors are discursively repositioned within ‘flexible cultural capitalism’. Through empirical material from the independent Austrian theatre scene, the paper, moreover, illustrates how the ‘culturpreneurial’ transformation of the field affects the specific artistic practices, forms of organizing and conduct. In this regard, it will be shown that the artists’ modes of conduct are, at least to some extent, precarious: due to their ascetic and disciplined self-concept, artists seem to contribute, in parts, to their own marginalization as well as to the strengthening of certain ‘neoliberal orders’ and ‘culturpreneurial subject ideals’ of flexible capitalism – even though they are actually keen to resist current governmental technologies like the promotion of competition and market-determined assessment.

KW - artisitc self-concepts

KW - creative industries

KW - governmentality

KW - neoliberal subject ideals

KW - precarization

KW - theatre scene

U2 - 10.1080/14759551.2011.644671

DO - 10.1080/14759551.2011.644671

M3 - Journal article

VL - 19

SP - 124

EP - 145

JO - Culture and Organization

JF - Culture and Organization

SN - 1475-9551

IS - 2

ER -