Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Becoming culturpreneur
T2 - how the neoliberal ‘regime of truth’ affects and redefines artistic subject positions.
AU - Loacker, Bernadette
PY - 2013
Y1 - 2013
N2 - In relating to the politico-economic concept of ‘creative industries’, the paper explores in what way the art field and its actors are discursively repositioned within ‘flexible cultural capitalism’. Through empirical material from the independent Austrian theatre scene, the paper, moreover, illustrates how the ‘culturpreneurial’ transformation of the field affects the specific artistic practices, forms of organizing and conduct. In this regard, it will be shown that the artists’ modes of conduct are, at least to some extent, precarious: due to their ascetic and disciplined self-concept, artists seem to contribute, in parts, to their own marginalization as well as to the strengthening of certain ‘neoliberal orders’ and ‘culturpreneurial subject ideals’ of flexible capitalism – even though they are actually keen to resist current governmental technologies like the promotion of competition and market-determined assessment.
AB - In relating to the politico-economic concept of ‘creative industries’, the paper explores in what way the art field and its actors are discursively repositioned within ‘flexible cultural capitalism’. Through empirical material from the independent Austrian theatre scene, the paper, moreover, illustrates how the ‘culturpreneurial’ transformation of the field affects the specific artistic practices, forms of organizing and conduct. In this regard, it will be shown that the artists’ modes of conduct are, at least to some extent, precarious: due to their ascetic and disciplined self-concept, artists seem to contribute, in parts, to their own marginalization as well as to the strengthening of certain ‘neoliberal orders’ and ‘culturpreneurial subject ideals’ of flexible capitalism – even though they are actually keen to resist current governmental technologies like the promotion of competition and market-determined assessment.
KW - artisitc self-concepts
KW - creative industries
KW - governmentality
KW - neoliberal subject ideals
KW - precarization
KW - theatre scene
U2 - 10.1080/14759551.2011.644671
DO - 10.1080/14759551.2011.644671
M3 - Journal article
VL - 19
SP - 124
EP - 145
JO - Culture and Organization
JF - Culture and Organization
SN - 1475-9551
IS - 2
ER -