Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 10/12/2015, available online: http://wwww.tandfonline.com/10.1080/0267257X.2015.1117517
Accepted author manuscript, 408 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 2016 |
---|---|
<mark>Journal</mark> | Journal of Marketing Management |
Issue number | 7-8 |
Volume | 32 |
Number of pages | 21 |
Pages (from-to) | 652-672 |
Publication Status | Published |
Early online date | 10/12/15 |
<mark>Original language</mark> | English |