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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 10/12/2015, available online: http://wwww.tandfonline.com/10.1080/0267257X.2015.1117517

    Accepted author manuscript, 408 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Becoming respectable: low income mothers, consumption and the pursuit of value

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

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Becoming respectable: low income mothers, consumption and the pursuit of value. / Banister, Emma; Hogg, Margaret; Budds, Kirsty et al.
In: Journal of Marketing Management, Vol. 32, No. 7-8, 2016, p. 652-672.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Banister, E, Hogg, M, Budds, K & Dixon, M 2016, 'Becoming respectable: low income mothers, consumption and the pursuit of value', Journal of Marketing Management, vol. 32, no. 7-8, pp. 652-672. https://doi.org/10.1080/0267257X.2015.1117517

APA

Banister, E., Hogg, M., Budds, K., & Dixon, M. (2016). Becoming respectable: low income mothers, consumption and the pursuit of value. Journal of Marketing Management, 32(7-8), 652-672. https://doi.org/10.1080/0267257X.2015.1117517

Vancouver

Banister E, Hogg M, Budds K, Dixon M. Becoming respectable: low income mothers, consumption and the pursuit of value. Journal of Marketing Management. 2016;32(7-8):652-672. Epub 2015 Dec 10. doi: 10.1080/0267257X.2015.1117517

Author

Banister, Emma ; Hogg, Margaret ; Budds, Kirsty et al. / Becoming respectable : low income mothers, consumption and the pursuit of value. In: Journal of Marketing Management. 2016 ; Vol. 32, No. 7-8. pp. 652-672.

Bibtex

@article{9b822a559c8c4ee6af926321cc604550,
title = "Becoming respectable: low income mothers, consumption and the pursuit of value",
abstract = "Teenage mothers find themselves caught between two discourses: the irresponsibility of youth and the responsibility of motherhood. We unravel some of the complexities surrounding the performance of socially approved {\textquoteleft}good mothering{\textquoteright}, from a social position of restricted resources. We demonstrate the relevance of Skeggs{\textquoteright} (1997) notion of respectability in order to forge a deeper understanding of how young, low-income new mothers seek to secure social value and legitimacy via the marketplace. We identify a number of consumption strategies centred around identification and dis-identification, yet we recognize that young mothers{\textquoteright} careful marshalling of resources, in relation to consumption, risk being misread and could leave young women open to further scrutiny and negative evaluation, ultimately limiting their opportunity to secure a legitimate maternal identity.",
keywords = "Teenage mothers, Low income consumers",
author = "Emma Banister and Margaret Hogg and Kirsty Budds and Mandy Dixon",
note = "This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 10/12/2015, available online: http://wwww.tandfonline.com/10.1080/0267257X.2015.1117517",
year = "2016",
doi = "10.1080/0267257X.2015.1117517",
language = "English",
volume = "32",
pages = "652--672",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "7-8",

}

RIS

TY - JOUR

T1 - Becoming respectable

T2 - low income mothers, consumption and the pursuit of value

AU - Banister, Emma

AU - Hogg, Margaret

AU - Budds, Kirsty

AU - Dixon, Mandy

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 10/12/2015, available online: http://wwww.tandfonline.com/10.1080/0267257X.2015.1117517

PY - 2016

Y1 - 2016

N2 - Teenage mothers find themselves caught between two discourses: the irresponsibility of youth and the responsibility of motherhood. We unravel some of the complexities surrounding the performance of socially approved ‘good mothering’, from a social position of restricted resources. We demonstrate the relevance of Skeggs’ (1997) notion of respectability in order to forge a deeper understanding of how young, low-income new mothers seek to secure social value and legitimacy via the marketplace. We identify a number of consumption strategies centred around identification and dis-identification, yet we recognize that young mothers’ careful marshalling of resources, in relation to consumption, risk being misread and could leave young women open to further scrutiny and negative evaluation, ultimately limiting their opportunity to secure a legitimate maternal identity.

AB - Teenage mothers find themselves caught between two discourses: the irresponsibility of youth and the responsibility of motherhood. We unravel some of the complexities surrounding the performance of socially approved ‘good mothering’, from a social position of restricted resources. We demonstrate the relevance of Skeggs’ (1997) notion of respectability in order to forge a deeper understanding of how young, low-income new mothers seek to secure social value and legitimacy via the marketplace. We identify a number of consumption strategies centred around identification and dis-identification, yet we recognize that young mothers’ careful marshalling of resources, in relation to consumption, risk being misread and could leave young women open to further scrutiny and negative evaluation, ultimately limiting their opportunity to secure a legitimate maternal identity.

KW - Teenage mothers

KW - Low income consumers

U2 - 10.1080/0267257X.2015.1117517

DO - 10.1080/0267257X.2015.1117517

M3 - Journal article

VL - 32

SP - 652

EP - 672

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 7-8

ER -