Benefits and barriers of product augmentation: retailers and financial services

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2002
<mark>Journal</mark>	Journal of Marketing Management
Issue number	1-2
Volume	18
Number of pages	19
Pages (from-to)	105-123
Publication Status	Published
<mark>Original language</mark>	English

Research