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Benefits and barriers of product augmentation: ...
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Benefits and barriers of product augmentation: retailers and financial services
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
Published
Overview
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M Colgate
N S Alexander
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<mark>Journal publication date</mark>
2002
<mark>Journal</mark>
Journal of Marketing Management
Issue number
1-2
Volume
18
Number of pages
19
Pages (from-to)
105-123
Publication Status
Published
<mark>Original language</mark>
English