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Card-based Macro-payment for Mobile Phones.

Research output: Contribution in Book/Report/ProceedingsPaper

Published
Publication date06/2006
Host publicationMobile Business, 2006. ICMB '06. International Conference on
PublisherIEEE
Number of pages7
ISBN (Print) 978-0-7695-2595-2
<mark>Original language</mark>English
EventThe Fifth International Conference on Mobile Business (ICMB 2006), - Copenhagen, Denmark

Conference

ConferenceThe Fifth International Conference on Mobile Business (ICMB 2006),
CityCopenhagen, Denmark
Period26/06/0627/06/06

Conference

ConferenceThe Fifth International Conference on Mobile Business (ICMB 2006),
CityCopenhagen, Denmark
Period26/06/0627/06/06

Abstract

Most new entrants into the mobile commerce marketplace are faced with a paradox; how can we attract users without merchants, and how can we attract merchants without customers? Without a huge investment in marketing to build consumer recognition, starting a new m-commerce service is risky. In this paper we analyse how successful companies on the Web have managed to create successful payment services by utilising the brand recognition and ubiquity of the popular card networks. Attempts to marry credit cards and mobile phones are not new - encrypted phone wallet systems have been bundled with devices for a number of years. However, use of these wallet systems remains limited as the public failed to embrace shopping via WAP, frustrated by slow speeds and poor user interfaces. With mobile terminals more suited for browsing, and higher speeds from mobile data becoming the norm, we present a system to enable remote macropurchases using existing credit card technology.

Bibliographic note

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