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  • Beer Manuscript JIBE final

    Accepted author manuscript, 656 KB, PDF document

    Embargo ends: 31/12/22

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Cheers! A teaching project for exploring the opportunities and challenges of internationalization in a small local Brewery

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<mark>Journal publication date</mark>31/12/2020
<mark>Journal</mark>Journal of International Business Education
Volume15
Number of pages20
Pages (from-to) 229-248
Publication StatusPublished
<mark>Original language</mark>English

Abstract

Internationalization can play a pivotal role in the success of small firms. This learning project was aimed at upper-level undergraduate or graduate students studying international business or internationalization. Acting as consultants and project managers, students were required to identify and address potential opportunities and challenges for small firms in the internationalization process. The project combined classroom learning with a field trip to enable students to contextualize their theoretical knowledge. The project spanned three weeks, with tasks before, during, and after the field trip. Working in teams, students developed cultural, social, and creative problem-solving competencies. A local microbrewery was selected as the context in which to implement this project. However, the project’s principles could be applied to various regional and local small businesses that produce specialized craft products.