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Design as a strategic asset in visual city branding

Research output: ThesisDoctoral Thesis

Published
Publication date09/2017
Number of pages313
QualificationPhD
Awarding Institution
Supervisors/Advisors
Award date19/09/2017
Publisher
  • Lancaster University
Original languageEnglish

Abstract

This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.