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Design as a strategic asset in visual city branding

Research output: ThesisDoctoral Thesis

Publication date09/2017
Number of pages313
Awarding Institution
Award date19/09/2017
  • Lancaster University
<mark>Original language</mark>English


This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.