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Research output: Thesis › Doctoral Thesis
Research output: Thesis › Doctoral Thesis
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TY - BOOK
T1 - Design as a strategic asset in visual city branding
AU - Kim, Seo Young
PY - 2017/9
Y1 - 2017/9
N2 - This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.
AB - This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.
KW - Design strategy
KW - City branding
KW - Brand communication
KW - Visual image
KW - Visual culture
KW - Tourism websites
U2 - 10.17635/lancaster/thesis/93
DO - 10.17635/lancaster/thesis/93
M3 - Doctoral Thesis
PB - Lancaster University
ER -