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Design as a strategic asset in visual city branding

Research output: ThesisDoctoral Thesis

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Design as a strategic asset in visual city branding. / Kim, Seo Young.

Lancaster University, 2017. 313 p.

Research output: ThesisDoctoral Thesis

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@phdthesis{67b427fefd5340c5a666f4f5b96b0ca8,
title = "Design as a strategic asset in visual city branding",
abstract = "This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.",
keywords = "Design strategy, City branding, Brand communication, Visual image, Visual culture, Tourism websites",
author = "Kim, {Seo Young}",
year = "2017",
month = sep
doi = "10.17635/lancaster/thesis/93",
language = "English",
publisher = "Lancaster University",
school = "Lancaster University",

}

RIS

TY - THES

T1 - Design as a strategic asset in visual city branding

AU - Kim, Seo Young

PY - 2017/9

Y1 - 2017/9

N2 - This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.

AB - This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding strategies using the visual impact of primary attractions and associated components via the representation of well-designed tourism websites.

KW - Design strategy

KW - City branding

KW - Brand communication

KW - Visual image

KW - Visual culture

KW - Tourism websites

U2 - 10.17635/lancaster/thesis/93

DO - 10.17635/lancaster/thesis/93

M3 - Doctoral Thesis

PB - Lancaster University

ER -