Submitted manuscript, 196 KB, PDF document
Research output: Working paper
Research output: Working paper
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TY - UNPB
T1 - Determinants of UK box office success: the impact of quality signals
AU - Elliott, C F
AU - Simmons, R
PY - 2007
Y1 - 2007
N2 - This paper analyses the roles of various potential quality signals in the demand for cinema in the United Kingdom using a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in channels and magnitudes of impact. We also offer a more sophisticated treatment of critical reviews than hitherto by examining the spread (entropy) rather than just the mean rating.
AB - This paper analyses the roles of various potential quality signals in the demand for cinema in the United Kingdom using a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in channels and magnitudes of impact. We also offer a more sophisticated treatment of critical reviews than hitherto by examining the spread (entropy) rather than just the mean rating.
KW - Advertising
KW - Critical Reviews
KW - Films
M3 - Working paper
T3 - Economics Working Paper Series
BT - Determinants of UK box office success: the impact of quality signals
PB - The Department of Economics
CY - Lancaster University
ER -