TY - UNPB

T1 - Determinants of UK box office success: the impact of quality signals

AU - Elliott, C F

AU - Simmons, R

PY - 2007

Y1 - 2007

N2 - This paper analyses the roles of various potential quality signals in the demand for cinema in the United Kingdom using a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in channels and magnitudes of impact. We also offer a more sophisticated treatment of critical reviews than hitherto by examining the spread (entropy) rather than just the mean rating.

AB - This paper analyses the roles of various potential quality signals in the demand for cinema in the United Kingdom using a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in channels and magnitudes of impact. We also offer a more sophisticated treatment of critical reviews than hitherto by examining the spread (entropy) rather than just the mean rating.

KW - Advertising

KW - Critical Reviews

KW - Films

M3 - Working paper

T3 - Economics Working Paper Series

BT - Determinants of UK box office success: the impact of quality signals

PB - The Department of Economics

CY - Lancaster University

ER -