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Developing network insight

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Developing network insight. / Mouzas, S; Henneberg, S; Naudé, P.
In: Industrial Marketing Management, Vol. 37, No. 2, 2008, p. 167-180.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Mouzas, S, Henneberg, S & Naudé, P 2008, 'Developing network insight', Industrial Marketing Management, vol. 37, no. 2, pp. 167-180. https://doi.org/10.1016/j.indmarman.2007.01.003

APA

Mouzas, S., Henneberg, S., & Naudé, P. (2008). Developing network insight. Industrial Marketing Management, 37(2), 167-180. https://doi.org/10.1016/j.indmarman.2007.01.003

Vancouver

Mouzas S, Henneberg S, Naudé P. Developing network insight. Industrial Marketing Management. 2008;37(2):167-180. doi: 10.1016/j.indmarman.2007.01.003

Author

Mouzas, S ; Henneberg, S ; Naudé, P. / Developing network insight. In: Industrial Marketing Management. 2008 ; Vol. 37, No. 2. pp. 167-180.

Bibtex

@article{c6147cc84fee4a1e9385ae00d0349c5d,
title = "Developing network insight",
abstract = "A challenge facing organizations is that of amalgamating possibilities which do not exist in a transparent and concentrated form, but rather as dispersed individual cognitive {\textquoteleft}pictures{\textquoteright} perceived by managers embedded in business networks. Based on our research of business networks involving manufacturers of consumer goods, pharmaceutical companies, producers of semiconductors and telecommunication and utility service providers, we propose the concept of network insight, which does not consist merely of extant pictures held by individual managers, but is grounded in the practice of inter-firm exchange. We argue that developing network insight is a managerial challenge encompassing the amalgamation of dispersed pieces of atomized network pictures through heedful, multilateral interactions. Such a managerial activity transcends the task-specific knowledge base of managerial cognition and leads to objectified organizational learning within a business network. Managers that develop insight in business networks are able to mobilize other actors and create a competitive advantage for their organization that is crucial for innovation and growth.",
author = "S Mouzas and S Henneberg and P Naud{\'e}",
year = "2008",
doi = "10.1016/j.indmarman.2007.01.003",
language = "English",
volume = "37",
pages = "167--180",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "2",

}

RIS

TY - JOUR

T1 - Developing network insight

AU - Mouzas, S

AU - Henneberg, S

AU - Naudé, P

PY - 2008

Y1 - 2008

N2 - A challenge facing organizations is that of amalgamating possibilities which do not exist in a transparent and concentrated form, but rather as dispersed individual cognitive ‘pictures’ perceived by managers embedded in business networks. Based on our research of business networks involving manufacturers of consumer goods, pharmaceutical companies, producers of semiconductors and telecommunication and utility service providers, we propose the concept of network insight, which does not consist merely of extant pictures held by individual managers, but is grounded in the practice of inter-firm exchange. We argue that developing network insight is a managerial challenge encompassing the amalgamation of dispersed pieces of atomized network pictures through heedful, multilateral interactions. Such a managerial activity transcends the task-specific knowledge base of managerial cognition and leads to objectified organizational learning within a business network. Managers that develop insight in business networks are able to mobilize other actors and create a competitive advantage for their organization that is crucial for innovation and growth.

AB - A challenge facing organizations is that of amalgamating possibilities which do not exist in a transparent and concentrated form, but rather as dispersed individual cognitive ‘pictures’ perceived by managers embedded in business networks. Based on our research of business networks involving manufacturers of consumer goods, pharmaceutical companies, producers of semiconductors and telecommunication and utility service providers, we propose the concept of network insight, which does not consist merely of extant pictures held by individual managers, but is grounded in the practice of inter-firm exchange. We argue that developing network insight is a managerial challenge encompassing the amalgamation of dispersed pieces of atomized network pictures through heedful, multilateral interactions. Such a managerial activity transcends the task-specific knowledge base of managerial cognition and leads to objectified organizational learning within a business network. Managers that develop insight in business networks are able to mobilize other actors and create a competitive advantage for their organization that is crucial for innovation and growth.

U2 - 10.1016/j.indmarman.2007.01.003

DO - 10.1016/j.indmarman.2007.01.003

M3 - Journal article

VL - 37

SP - 167

EP - 180

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 2

ER -