Discourse analysis is an interdisciplinary field of inquiry that has been increasingly used by climate change communication scholars since the late 1990s. In its broadest sense, discourse analysis is the study of the social through analysis of language, including face-to-face talk, written media texts, and documents, as well as images and symbols. Studies in this field encompass a broad range of theories and analytic approaches for investigating meaning. Due to its focus on the sociocultural and political context in which text and talk occur, discourse analysis is pertinent to the concerns of climate change communication scholars as it has the potential to reveal the ideological dimensions of stakeholder beliefs and the dissemination of climate change-related information in the media. In contrast to studies under the rubric of frame analysis and survey-based analyses of public perceptions, this research places emphasis on the situated study of different stakeholders involved in climate change communication. Here attention is paid not only to the content being communicated (e.g., themes) but also to the linguistic forms and contexts that shape language and interaction. Both of these require an understanding of audiences’ cultural, political, and socioeconomic conditions. From the participatory perspective, discourse analysis can therefore illuminate the moral, ethical, and cultural dimensions of the climate change issue.
