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Dimitrinka Atanasova supervises 2 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Dimitrinka Atanasova

Lecturer in Intercultural Communication

Dimitrinka Atanasova

County South



Tel: +44 1524 510737

Office Hours:

Please contact me by email at d.atanasova@lancaster.ac.uk to arrange an appointment.

Research overview

I draw on theories and methods from applied linguistics, media & communication studies and sociology. I research health & science communication (particularly the topics of obesity, mental health, climate change, sustainability, nitrogen pollution) and developments in news journalism (currently, constructive journalism). I am especially interested in the communication of health & science topics in various media (especially through culturally-embedded frames and metaphors) and in how people discuss health & science topics using various media (and how their communicative practices may vary across cultures). 

PhD supervision

I am happy to supervise new PhD research projects and I am interested in the following areas: media representations of health and science issues; mediated communication about health and science; metaphor in discourses of health and science; new media genres, particularly examples of constructive journalism; country-comparative studies of the above topics.

Career Details

Prior to Lancaster, I worked as a Media Consultant at a media analysis and technology company leading pharma and technology projects. I held research positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology) and taught on undergraduate and postgraduate modules as an Associate Lecturer at University of Leicester (School of Media, Communication & Sociology). I continue to do occasional media consultancy work for private, public and third sector clients.

External Roles

  • I am a Founding Member and was also Secretary (between March 2015 and February 2019) of the British Association for Applied Linguistics Special Interest Group on Health & Science Communication.
  • I regularly review journal articles, book proposals, conference abstracts and funding applications to the Research Councils.

Current Teaching


  • LING443 Intercultural Communication (PG)
  • LING445 Intercultural Encounters (PG)


  • LING232 Understanding Media (UG)

Programme administration:

  • Director of Studies for the MA in Discourse Studies, the MA in English Language and Literary Studies, the MA in Intercultural Communication, and the MA in Language and Linguistics 


Additional Information

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