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Discourse analytical methods for examining cust...
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Discourse analytical methods for examining customers’ online talk
Research output
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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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Chapter
Published
Overview
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Matthew Hall
John Neugebauer
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Publication date
2014
Host publication
Advertising: types of methods, perceptions and impact on consumer behavior
Editors
Lucas Barreau
Place of Publication
New York
Publisher
Nova Science Publishers
ISBN (electronic)
9781629486130
<mark>Original language</mark>
English