Discourse analytical methods for examining customers’ online talk

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2014
Host publication	Advertising: types of methods, perceptions and impact on consumer behavior
Editors	Lucas Barreau
Place of Publication	New York
Publisher	Nova Science Publishers
ISBN (electronic)	9781629486130
<mark>Original language</mark>	English

Research