Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Publication date | 2017 |
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Host publication | The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress |
Editors | Colin L. Campbell |
Place of Publication | Cham |
Publisher | Springer International Publishing |
Pages | 348-357 |
Number of pages | 10 |
ISBN (electronic) | 9783319500089 |
ISBN (print) | 9783319500065 |
<mark>Original language</mark> | English |
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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Publisher | Springer |
ISSN (Print) | 2363-6165 |
ISSN (electronic) | 2363-6173 |