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Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

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Published
Publication date2017
Host publicationThe Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress
EditorsColin L. Campbell
Place of PublicationCham
PublisherSpringer International Publishing
Pages348-357
Number of pages10
ISBN (Electronic)9783319500089
ISBN (Print)9783319500065
<mark>Original language</mark>English

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173