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Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt. / Awanis, Sandra.
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. ed. / Colin L. Campbell. Cham: Springer International Publishing, 2017. p. 348-357 Chapter 98 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Harvard

Awanis, S 2017, Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt. in CL Campbell (ed.), The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress., Chapter 98, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, Cham, pp. 348-357. https://doi.org/10.1007/978-3-319-50008-9_98

APA

Awanis, S. (2017). Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt. In C. L. Campbell (Ed.), The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (pp. 348-357). Article Chapter 98 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer International Publishing. https://doi.org/10.1007/978-3-319-50008-9_98

Vancouver

Awanis S. Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt. In Campbell CL, editor, The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Cham: Springer International Publishing. 2017. p. 348-357. Chapter 98. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-50008-9_98

Author

Awanis, Sandra. / Ethical Appraisal of Credit-Card Marketing Strategy : Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. editor / Colin L. Campbell. Cham : Springer International Publishing, 2017. pp. 348-357 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Bibtex

@inbook{4cfa0e8a88c8421c954f28bb371cee2c,
title = "Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt",
author = "Sandra Awanis",
year = "2017",
doi = "10.1007/978-3-319-50008-9_98",
language = "English",
isbn = "9783319500065",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer International Publishing",
pages = "348--357",
editor = "Campbell, {Colin L.}",
booktitle = "The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World",

}

RIS

TY - CHAP

T1 - Ethical Appraisal of Credit-Card Marketing Strategy

T2 - Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

AU - Awanis, Sandra

PY - 2017

Y1 - 2017

U2 - 10.1007/978-3-319-50008-9_98

DO - 10.1007/978-3-319-50008-9_98

M3 - Chapter (peer-reviewed)

SN - 9783319500065

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 348

EP - 357

BT - The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

A2 - Campbell, Colin L.

PB - Springer International Publishing

CY - Cham

ER -