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  • UPLOADED Short Story-Telling - Existential Isolation... Press Play to Escape

    Rights statement: The final, definitive version of this article has been published in the Journal, Marketing Theory, 20 (2), 2020, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Marketing Theory page: https://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/

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    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Existential isolation…Press play to escape

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>1/06/2020
<mark>Journal</mark>Marketing Theory
Issue number2
Volume20
Number of pages8
Pages (from-to)203-210
Publication statusPublished
Early online date31/12/19
Original languageEnglish

Abstract

While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.

Bibliographic note

The final, definitive version of this article has been published in the Journal, Marketing Theory, 20 (2), 2020, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Marketing Theory page: https://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/