My research interests lie in cultural aspects of consumption, and I have developed an interest in videographic methodologies and alternative research formats. My research has been published in Marketing Theory, Journal of Marketing Management and has been presented at Interpretive Consumer Research Workshop and European Marketing Academy Conference. 

I lecture in Marketing at Sheffield Hallam University. 

Professor Maria Piacentini and Dr James Cronin 

PhD Marketing (part-time) - Lancaster University (currently enrolled)

Post Graduate Certificate in Teaching and Learning HE - SHU (2014)

MA Marketing and Public Relations - UCLAN (2013)

CIM Post Graduate Diploma - Salford University (2011)

BA (Hons) Business Management - University of Hull (2001)

Higher Education Academy (HEA) Fellow

Chartered Marketer (CIM)