Rights statement: The final, definitive version of this article has been published in the Journal, Marketing Theory, 20 (2), 2020, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Marketing Theory page: https://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/
Accepted author manuscript, 325 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Existential isolation…Press play to escape
AU - Jones, S.
N1 - The final, definitive version of this article has been published in the Journal, Marketing Theory, 20 (2), 2020, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Marketing Theory page: https://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/
PY - 2020/6/1
Y1 - 2020/6/1
N2 - While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.
AB - While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.
KW - Binge-watching
KW - escapism
KW - introspection
KW - narrative transportation
KW - solo consumption
KW - tribes
U2 - 10.1177/1470593119897758
DO - 10.1177/1470593119897758
M3 - Journal article
VL - 20
SP - 203
EP - 210
JO - Marketing Theory
JF - Marketing Theory
SN - 1470-5931
IS - 2
ER -