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    Rights statement: The final, definitive version of this article has been published in the Journal, Marketing Theory, 20 (2), 2020, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Marketing Theory page: https://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/

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Existential isolation…Press play to escape

Research output: Contribution to journalJournal article

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Existential isolation…Press play to escape. / Jones, S.

In: Marketing Theory, Vol. 20, No. 2, 01.06.2020, p. 203-210.

Research output: Contribution to journalJournal article

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Jones, S. / Existential isolation…Press play to escape. In: Marketing Theory. 2020 ; Vol. 20, No. 2. pp. 203-210.

Bibtex

@article{5f99c1c84a1c430d9c8bd694e0d40f9b,
title = "Existential isolation…Press play to escape",
abstract = "While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author{\textquoteright}s creation) documents a solo consumer{\textquoteright}s spirited desire to escape from beyond what quotidian life affords, and society{\textquoteright}s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.",
keywords = "Binge-watching, escapism, introspection, narrative transportation, solo consumption, tribes",
author = "S. Jones",
note = "The final, definitive version of this article has been published in the Journal, Marketing Theory, 20 (2), 2020, {\textcopyright} SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Marketing Theory page: https://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/",
year = "2020",
month = jun
day = "1",
doi = "10.1177/1470593119897758",
language = "English",
volume = "20",
pages = "203--210",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - Existential isolation…Press play to escape

AU - Jones, S.

N1 - The final, definitive version of this article has been published in the Journal, Marketing Theory, 20 (2), 2020, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Marketing Theory page: https://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/

PY - 2020/6/1

Y1 - 2020/6/1

N2 - While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.

AB - While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.

KW - Binge-watching

KW - escapism

KW - introspection

KW - narrative transportation

KW - solo consumption

KW - tribes

U2 - 10.1177/1470593119897758

DO - 10.1177/1470593119897758

M3 - Journal article

VL - 20

SP - 203

EP - 210

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 2

ER -