Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Faith hope and love
T2 - doing family through consuming pilgrimage
AU - Higgins, Leighanne
AU - Hamilton, Kathy
PY - 2014
Y1 - 2014
N2 - The aim of this paper is to explore the consumption of Lourdes, a Catholic pilgrimage site in France. Based on a three-year ethnography, our findings focus on respondents’ ‘Lourdes stories’. Discussing themes of faith, hope and love, we illustrate the importance of the family in consuming Lourdes. Family members act as influencing agents in the initial and sometimes continuous consumption of Lourdes. Our findings differ from consumer research to date in that rather than furthering discussion of family structure or furthering discussion on family identity we suggest a new focus is the actual building of intimate family bonds and relationships – the ‘doing’ of family or ‘familying’ – with the context of the Lourdes pilgrimage offering consumers a unique setting comprising faith, fun and family.
AB - The aim of this paper is to explore the consumption of Lourdes, a Catholic pilgrimage site in France. Based on a three-year ethnography, our findings focus on respondents’ ‘Lourdes stories’. Discussing themes of faith, hope and love, we illustrate the importance of the family in consuming Lourdes. Family members act as influencing agents in the initial and sometimes continuous consumption of Lourdes. Our findings differ from consumer research to date in that rather than furthering discussion of family structure or furthering discussion on family identity we suggest a new focus is the actual building of intimate family bonds and relationships – the ‘doing’ of family or ‘familying’ – with the context of the Lourdes pilgrimage offering consumers a unique setting comprising faith, fun and family.
KW - family
KW - ethnography
KW - "doing family"
KW - pilgrimage
U2 - 10.1080/0267257X.2014.929162
DO - 10.1080/0267257X.2014.929162
M3 - Journal article
VL - 30
SP - 1577
EP - 1596
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 15-16
ER -