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Going beyond national cultures: dynamic interaction between national, regional, and organizational realities

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<mark>Journal publication date</mark>07/2014
<mark>Journal</mark>Journal of World Business
Issue number3
Volume49
Number of pages10
Pages (from-to)455-464
Publication statusPublished
Early online date28/11/13
Original languageEnglish

Abstract

Cultural studies in international business have focused intensively on country-level analyses and have been criticized for their limited efforts to conceptualize and measure much richer, more dynamic and multi-level cultures. Drawing on literature from economic geography, we propose a new perspective that takes intra-national regional culture as the unit of analysis. Combining this perspective with acculturation theory and the concepts of cultural strength and embeddedness, we develop a conceptual model to analyze dynamic interaction between intra-national regional cultures and organizational cultures and propositions on how such interactions affect firm performance. Implications for future research and business practice are presented.