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Helping or hindering? sibling interaction in child influence strategies

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Publication date2011
Host publicationAdvances in Consumer Research
EditorsDarren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Number of pages26
Original languageEnglish


In this paper we explore the process of child influence, explicitly focussing on how sibling relationships (‘sibship’), as one component of the family environment, shape the influence strategies which children direct towards their parents. Our findings point towards the ambivalent nature of sibling relationships, and suggest that sibling behaviours work to both help and hinder fellow siblings utilize influence strategies on their parents’ consumption choices.