Home > Research > Publications & Outputs > How anticipated regret influences the effect of...

Associated organisational unit

Electronic data

  • IBR_Anticiapted_Regret_1-Feb-2019

    Rights statement: This is the author’s version of a work that was accepted for publication in International Business Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Business Review, 28, 2, 2019 DOI: 10.1016/j.ibusrev.2018.12.008

    Accepted author manuscript, 478 KB, PDF document

    Embargo ends: 24/07/20

    Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

Links

Text available via DOI:

View graph of relations

How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>1/04/2019
<mark>Journal</mark>International Business Review
Issue number2
Volume28
Number of pages10
Pages (from-to)405-414
Publication statusPublished
Early online date24/01/19
Original languageEnglish

Abstract

We use regret theory to explain the negative effect of economic animosity on consumers’ reactions towards a foreign product (i.e., product judgment and reluctant to buy). We conduct our study in Taiwan by collecting data via an online survey. Our results show that consumers’ economic animosity increases their anticipated regret towards purchasing a foreign product originating from a target market of animosity. Specifically, anticipated regret is found to mediate the link between economic animosity and foreign product judgment, which in turns affects consumers’ reluctance to buy. Our study is the first to consider the role of anticipated regret in explaining the negative effect of economic animosity on consumers’ reactions towards a foreign product. We also contribute to research by introducing two antecedents of economic animosity: perceived economic competition and consumer ethnocentrism.

Bibliographic note

This is the author’s version of a work that was accepted for publication in International Business Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Business Review, 28, 2, 2019 DOI: 10.1016/j.ibusrev.2018.12.008