Ahmad Daryanto - Research Portal | Lancaster University

I am willing to supervise PhD students in any areas of consumer behaviour and service marketing who want to use quantitative methods (e.g., experiment and/or regression-based approaches).

Research Interests

Marketing research and data analytics, service marketing, (sustainable) consumer behaviour

Current Teaching

MKTG210 Quantitative Marketing Research (UG module)

MKTG402(3) Introduction to Quantitative Research Methods (PG module)

Qualifications

BSc in Environmental Engineering from Bandung Institute of Technology (ITB) Indonesia;

MSc in Engineering Mathematics from Twente University, the Netherlands

PhD in Marketing from Maastricht University, the Netherlands

Profile

Ahmad Daryanto (Anto) is a quantitative marketing researcher. His research interests are on data analytics and research methods, service marketing, and (sustainable) consumer behaviour. He has published in top international journals such as the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Small Enterprises and Development, Industrial Marketing Management, Journal of Retailing and Consumer Services, Advances in Consumer Research, Journal of Business Research, and Personality and Individual Differences. His research had been funded by Fundamental Research Funds for the Central Universities in China.

Anto has acted as a co-chair session on marketing analytics and big data at the prestigious AMA winter conference 2020. Anto held a visiting professor position at Beijing Foreign Studies University (2016-2019) under the scheme of High- End Foreign Expert Program of Government of China. He received a foreign professor appreciation award while holding the visiting position at the BFSU.

Anto has acted as an external grant reviewer for UK Research Innovation (UKRI) future leadership (2020) and a lead reviewer for the British Academy small research grants (2020).

He is currently an external examiner at two universities: International Business School of Xi’an-Jiaotong Liverpool University for its marketing degree programs (2021 - 2024), and Regents' University of London for its new MSc program in Data Science and Business (2022-2026). He was an external examiner at Imperial College Business School, London, for its MSc in Strategic Marketing program (2018 - 2022).

Anto is a statistical programmer. He has invented several statistical programs for an SPSS environment. For instance, he is the inventor of EndoS, which is a software that can be used to address an endogeneity problem, which is one of the challenging problems in regression modelling; his HeteroskedasticityV3 software has been used by graduate students and researchers worldwide.