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Current Postgraduate Research Students

Ahmad Daryanto supervises 5 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Ahmad Daryanto

Senior Lecturer, SL

Lancaster University

Charles Carter Building



PhD supervision

I am willing to supervise PhD students in any areas of consumer behaviour, service marketing and international marketing research who want to use quantitative methods, especially using experiment and/or regression-based models.

Research Interests

Consumer behaviour and decision making

International marketing research


Current Teaching

MKTG210 : Marketing Research (quantitative part, module leader)

MKTG402(2) :Researching Markets and Marketing-Quantitative (module leader)

MKTG310: Marketing Research and Consultancy Project (SPSS part)

MKTG101: Part I Director


BSc in Environmental Engineering from Bandung Institute of Technology (ITB) Indonesia; MSc in Engineering Mathematics from Twente University, the Netherlands; and PhD in Marketing from Maastricht University, the Netherlands

Research Grants

High Level Foreign Expert Funding from China Government, 2017

LUMS Pump Priming Grant, 2011-2012



Dr. Daryanto joined the Marketing Department of LUMS in October 2010. Formerly, he was a Senior Lecturer in Business Research Analysis at Newcastle Business School of Northumbria University (March 2009-Sept 2010); an Assistant Professor of Marketing at Nottingham Business School of Nottingham University at Malaysia campus (March 2008-Jan 2009); and a graduate tutor, teaching a wide variety of marketing modules at Maastricht University, the Netherlands (March 2004-April 2008).

His research interests are primarily in the areas of consumer behaviour. He has published in the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Small Enterprises and Development, Industrial Marketing Management, Journal of Retailing and Consumer Services, Advances in Consumer Research and Journal of Business Research. He has presented his research in several conferences including Association for Consumer Research (ACR) and European Marketing Academy Conference (EMAC).

Dr. Daryanto is an ad-hoc reviewer for European Marketing Academy Conference (EMAC) and Association for Consumer Research Conference (ACR) and for various journals such as Journal of Service Research, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Marketing Management and Journal of Business Research.

He holds a visiting professor position at Beijing Foreign Studies University since 2016 to present and an External Examiner at Imperial College Business School, United Kingdom, 2018 to present.

Web Links

My Role

External Examiner Imperial College Business School, London (2018 - present)

Visiting scholar in the Chinese foreign expert program hosted by Beijing Foreign Studies University, China (2016-18)

Part I Director of Undergraduate Studies in Marketing (2014-17)

Convenor of the International Marketing Research Group

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