Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Publication date | 11/10/2014 |
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Host publication | Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference |
Publisher | Springer |
Pages | 228-233 |
Number of pages | 6 |
ISBN (electronic) | 9783319117799 |
ISBN (print) | 9783319117782 |
<mark>Original language</mark> | English |
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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Publisher | Springer |
ISSN (Print) | 2363-6165 |