Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - How to build multimedia and multichannel corporate brochures
AU - Di Blas, N.
AU - Paolini, P.
AU - Rubegni, E.
N1 - Cited By :2 Export Date: 24 October 2019 CODEN: IPPRF Correspondence Address: Di Blas, N.; HOC-LAB Politecnico di MilanoFrance; email: nicoletta.diblas@polimi.it
PY - 2010
Y1 - 2010
N2 - This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as informationpoints, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper. © 2010 IEEE.
AB - This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as informationpoints, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper. © 2010 IEEE.
KW - Innovative approaches
KW - Low costs
KW - Multi-channel
KW - Multiple channels
KW - Off-line applications
KW - Telephone applications
KW - WEB application
KW - Telephone sets
U2 - 10.1109/IPCC.2010.5529829
DO - 10.1109/IPCC.2010.5529829
M3 - Conference contribution/Paper
SN - 9781424481453
SP - 157
EP - 163
BT - 2010 IEEE International Professional Comunication Conference
PB - IEEE
ER -