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How to build multimedia and multichannel corporate brochures

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How to build multimedia and multichannel corporate brochures. / Di Blas, N.; Paolini, P.; Rubegni, E.

2010 IEEE International Professional Comunication Conference. IEEE, 2010. p. 157-163.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

Harvard

Di Blas, N, Paolini, P & Rubegni, E 2010, How to build multimedia and multichannel corporate brochures. in 2010 IEEE International Professional Comunication Conference. IEEE, pp. 157-163. https://doi.org/10.1109/IPCC.2010.5529829

APA

Di Blas, N., Paolini, P., & Rubegni, E. (2010). How to build multimedia and multichannel corporate brochures. In 2010 IEEE International Professional Comunication Conference (pp. 157-163). IEEE. https://doi.org/10.1109/IPCC.2010.5529829

Vancouver

Di Blas N, Paolini P, Rubegni E. How to build multimedia and multichannel corporate brochures. In 2010 IEEE International Professional Comunication Conference. IEEE. 2010. p. 157-163 https://doi.org/10.1109/IPCC.2010.5529829

Author

Di Blas, N. ; Paolini, P. ; Rubegni, E. / How to build multimedia and multichannel corporate brochures. 2010 IEEE International Professional Comunication Conference. IEEE, 2010. pp. 157-163

Bibtex

@inproceedings{26f90fa8712a4132abb37352d9fb04c0,
title = "How to build multimedia and multichannel corporate brochures",
abstract = "This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as informationpoints, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper. {\textcopyright} 2010 IEEE.",
keywords = "Innovative approaches, Low costs, Multi-channel, Multiple channels, Off-line applications, Telephone applications, WEB application, Telephone sets",
author = "{Di Blas}, N. and P. Paolini and E. Rubegni",
note = "Cited By :2 Export Date: 24 October 2019 CODEN: IPPRF Correspondence Address: Di Blas, N.; HOC-LAB Politecnico di MilanoFrance; email: nicoletta.diblas@polimi.it",
year = "2010",
doi = "10.1109/IPCC.2010.5529829",
language = "English",
isbn = "9781424481453",
pages = "157--163",
booktitle = "2010 IEEE International Professional Comunication Conference",
publisher = "IEEE",

}

RIS

TY - GEN

T1 - How to build multimedia and multichannel corporate brochures

AU - Di Blas, N.

AU - Paolini, P.

AU - Rubegni, E.

N1 - Cited By :2 Export Date: 24 October 2019 CODEN: IPPRF Correspondence Address: Di Blas, N.; HOC-LAB Politecnico di MilanoFrance; email: nicoletta.diblas@polimi.it

PY - 2010

Y1 - 2010

N2 - This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as informationpoints, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper. © 2010 IEEE.

AB - This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as informationpoints, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper. © 2010 IEEE.

KW - Innovative approaches

KW - Low costs

KW - Multi-channel

KW - Multiple channels

KW - Off-line applications

KW - Telephone applications

KW - WEB application

KW - Telephone sets

U2 - 10.1109/IPCC.2010.5529829

DO - 10.1109/IPCC.2010.5529829

M3 - Conference contribution/Paper

SN - 9781424481453

SP - 157

EP - 163

BT - 2010 IEEE International Professional Comunication Conference

PB - IEEE

ER -