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How to build multimedia and multichannel corporate brochures

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Publication date2010
Host publication2010 IEEE International Professional Comunication Conference
PublisherIEEE
Pages157-163
Number of pages7
ISBN (Electronic)9781424481446
ISBN (Print)9781424481453
<mark>Original language</mark>English

Abstract

This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as informationpoints, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper. © 2010 IEEE.

Bibliographic note

Cited By :2 Export Date: 24 October 2019 CODEN: IPPRF Correspondence Address: Di Blas, N.; HOC-LAB Politecnico di MilanoFrance; email: nicoletta.diblas@polimi.it